UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to UGGAustralia.com from a shopping trip to a creative experience. The customization tool allows consumers to mix and match an array of color schemes on two classic styles.
The UGG Classic Short sheepskin boot and the Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool."UGG lovers have a unique .
Emotional connection with our brand, and with each pair they buy," said UGG Australia president Constance X. Rishwain. "With the holidays nearing, we were really committed to rolling out a way to allow our best customers to take to a new level their engagement with us, and customizing your UGG boots or flip flops is a great holiday gift, too."
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